Multiple award-winning Ghanaian actor and entrepreneur, John Dumelo has suggested that movie producers in Ghana must find a 21st century way of selling their movies to the public.
The actor said the average Ghanaian has stopped using DVDs therefore does not purchase movies on CDs movie producers sell to them.
Sitting down with Foster Romanus on The Late Nite Celebrity Show, John Dumelo said, “I think that the Ghanaian movie industry is being revived. Producers are still producing, but the only thing wrong is that, the producers haven’t found innovative ways to market themselves. 10 year ago, you do a film, you put it on a CD, you go on the street and sell it, people will buy it and some at the end will say that they sold 50,000 or 100,000 copies. The thing is, these days, people don’t have the DVD players so even if you produce CDs where are they going to watch it?”
John Dumelo added “Nowadays, everything is literally on the phone or laptop so if the film industry finds innovative ways to market it, people will still go and download it and a lot of them will also go to the cinema. I have never seen a Ghanaian film that has been premiered and only two or three people show up.
He continued “Every film that have been premiered, it has been successful. You would also realize that a lot of people will walk and watch the film at the cinemas. But we need to bring it down to the level of those who can’t walk and go watch at the cinemas. We need to find innovative ways to market our movies,”
He admitted to the fact that the movie Industry is facing challenges but refuted claims suggesting it is dead. He stated without mincing words that the film industry is not dead, it is still alive and movie producers must be innovative.